How started?

It all started with our founders, Justin & Fibi and their love-hate relationship with most protein shakes in the market. We all know the importance of protein for general health and fitness goals, yet protein drinks that taste good are hard to find.  Tired of artificial tasting protein shakes, Justin started to find ways to make these nasty protein shakes ‘tolerable’. He added coffee and milk to his protein shake, it tastes slightly better, but still not something he would enjoy drinking everyday. That triggered the idea: Why don’t we flavour our protein drinks with real coffee & tea, instead of artificial flavours and colours? And the rest is history…


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